Great SEO and SEM Isn’t Rocket Science.
SEO and SEM are terms that are often thrown around and used interchangeably. SEO, short for Search Engine Optimization has become very technical over the years. Trying to keep up with Google’s changes and the various terms and updates that are needed are making SEO seem more like rocket science. Truth is as a small business owner, you have much more important things to do than to optimize your site for search engines.
SEM, which is Search Engine Marketing or Pay Per Click (PPC), is more of a learned skillset. While the concept is simple; buy ads based on keywords that match your website’s concept and hope that someone clicks on them. There is of course much more to this as it involves research and careful planning. Often times this goes hand in hand with SEO as both work to achieve a single goal: have your website appear first in the search engines. RLHoy Agency takes a systematic approach to ensure success in both SEO and SEM. We consider a variety of factors while building your campaign to create a truly unique and customized solution.