Search Engine Optimization and Marketing

Great SEO and SEM Isn’t Rocket Science.

SEO and SEM are terms that are often thrown around and used interchangeably. SEO, short for Search Engine Optimization has become very technical over the years. Trying to keep up with Google’s changes and the various terms and updates that are needed are making SEO seem more like rocket science. Truth is as a small business owner, you have much more important things to do than to optimize your site for search engines.

SEM, which is Search Engine Marketing or Pay Per Click (PPC), is more of a learned skillset. While the concept is simple; buy ads based on keywords that match your website’s concept and hope that someone clicks on them. There is of course much more to this as it involves research and careful planning. Often times this goes hand in hand with SEO as both work to achieve a single goal: have your website appear first in the search engines. RLHoy Agency takes a systematic approach to ensure success in both SEO and SEM. We consider a variety of factors while building your campaign to create a truly unique and customized solution.

SEO and SEM by RLHoy Agency

Increase Website Traffic

Increase Website Traffic

Top positions on the search engine result pages receive a majority of the impressions and clicks.

Enhance Brand Awareness

Enhance Brand Awareness

Achieving top positions on result pages translates to more exposure for your website and business.

Better Conversion Rates

Better Conversion Rates

Better organic positions means more web traffic. Organic traffic converts at a higher rate.

User-Friendly Website

User-Friendly Website

Proper SEO helps make your site easier to use. When your site users are happy, search engines are happy.

Bypass Your Competition

Bypass Your Competition

Rank higher than your competitors and receive more clicks, leads & customers.

SEO and SEM is Cost Effective

SEO and SEM is Cost Effective

Dollar for dollar, a consistent on-going SEO campaign is one of the most profitable marketing strategies.

Top 3 Reasons Why You Need a SEO Company

You Have a Great Website, But No Traffic

You could have the best looking website in the world, but if nobody is finding it, its a wasted effort. Its like winking in the dark: you know what you're doing but no one else can see you doing it. The only way your efforts and investment in a great website is made worth while is when people can find your site in Google.

Your Website Doesn't Show Up Well on Google.

So you're getting some traffic to your website but maybe its not the right traffic you need. Proper SEO and SEM will have your site showing up well and attracting the right kind of people. Think of it this way, you go to the doctor when you're sick. When your site doesn't perform well, you need a professional team to help.

You Don't Have Time to Setup or Manage a SEO or SEM Campaign

Let's face it, you're the expert in your business or industry. That's a tough job in itself and requires countless hours of your time. With your focus on your business, there are some areas that need the assistance of a specialist. You probably have an accountant file your taxes or an IT company handle your computer system. Effective SEO and SEM requires the same kind of dedication in order to succeed.

Top 3 Reasons
Google Partner AWS Certified

Need help from a business expert?

Let's discuss your needs in detail.

We're Here to Help