Why a Digital Plan is So Important

40% of all businesses do not have a digital marketing plan. Of the 60% that do, most of them only have a partial marketing plan and they usually don’t address all aspects to have a well defined plan. What makes this such a big deal is the amount of money that is wasted. The problem [Read More]

Identifying the Issue

So you have a business but are wondering where the customers are? Perhaps you used to have a large client base but now you only have a few that regularly shop. The first part in solving any issue is to first recognize that there is one. In this particular case, the issue is you don’t [Read More]

Christmas Time is Here…. Almost

As October is winding down, most retailers are getting ready for the next two months of shopping. For many, this becomes the busiest time of the year where more than half of the year’s sales are made. Each year presents a new and exciting challenge. While its the usual hustle and bustle of customer, making [Read More]

I Have a New Business, Now What?

Congratulations on your new business! This is a very exciting time for you. Doesn’t matter if you’ve jotted down your ideas on paper, just opened your doors, or are in your first couple of years in business, you’re probably scratching your head and trying to figure out what to do next. We’ve been there and [Read More]

How to Get a Million Dollars

How would you like a million dollars? You would be a fool to turn it down. It seems that everyone is chasing money these days, but why? Well, money pays for our house, our vehicle, our utilities, football helmets and ballet shoes, and of course, our wants. Money is what it takes to survive and [Read More]

What Would You Do If You Had A Million Dollars?

That famous line was asked in the 1999 production of “Office Space.” The idea behind the question is to determine what you would do if money was no object. That is perhaps the easiest way to determine where your true passion lies. Now please don’t follow Peter’s style in the movie, that will get you [Read More]

Nobody Stands Taller Than Those Willing to Stand Corrected

William Safire is attributed with the title of today’s post. For those who don’t know, William was an accomplished author, journalist, and presidential speechwriter. He had an absolute passion for literature and politics and made a career out of it. He criticized various president’s actions, called them out when they were wrong, and analyzed every [Read More]

We Celebrate Freedom

Today is July 4th; the day in which we celebrate our freedom from Great Britain by declaring that we will no longer live under the authoritative rule of others. And yet, so many people still live their lives just like this. No our government isn’t suppressing our freedom but for two thirds of the nation, [Read More]

What is the Best Social Media Platform for Marketing?

These days, nearly everyone has a social media account of some kind with the most popular being Facebook. These days, Facebook commands an impressive 1 billion users worldwide; which is one seventh of the world’s population. Aside from Facebook, there are a number of other social media platforms such as Twitter, YouTube, Linked In, Instagram, [Read More]

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